Journal of Technology and Information Education 2025, 17(2):183-200 | DOI: 10.5507/jtie.2025.012

SELECTED ASPECTS OF INFLUENCERS' INFLUENCE ON PRIMARY SCHOOL PUPILS

Milan KLEMENT
Univerzita Palackého v Olomouci, Česká republika

Influencerism is a phenomenon of our time and raises many questions related to their impact on different groups of consumers. These impacts can be both positive and negative, especially on certain vulnerable groups of users. Thus, in this research work, we focused on one of the vulnerable groups, namely second grade primary school students. The aim of the research conducted was to analyse the growing influence of influencers and to contribute to a better understanding of this phenomenon. Within our research, it was possible to identify positive impacts on 2nd grade elementary school students, such as inspiration and motivation in their identity development, but also negative impacts, such as unrealistic expectations that may arise from following influencer content.

Keywords: social media, influencers, effects of exposure, research investigation.

Received: May 16, 2025; Revised: October 8, 2025; Accepted: May 16, 2025; Published: December 31, 2025  Show citation

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KLEMENT, M. (2025). SELECTED ASPECTS OF INFLUENCERS' INFLUENCE ON PRIMARY SCHOOL PUPILS. Journal of Technology and Information Education, 17(2), 183-200. doi: 10.5507/jtie.2025.012
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