RT Journal Article
SR Electronic
A1 KLEMENT, Milan
T1 SELECTED ASPECTS OF INFLUENCERS' INFLUENCE ON PRIMARY SCHOOL PUPILS
JF Journal of Technology and Information Education
YR 2025
VO 17
IS 2
SP 183
OP 200
DO 10.5507/jtie.2025.012
UL https://jtie.upol.cz/artkey/jti-202502-0002.php
AB Influencerism is a phenomenon of our time and raises many questions related to their impact on different groups of consumers. These impacts can be both positive and negative, especially on certain vulnerable groups of users. Thus, in this research work, we focused on one of the vulnerable groups, namely second grade primary school students. The aim of the research conducted was to analyse the growing influence of influencers and to contribute to a better understanding of this phenomenon. Within our research, it was possible to identify positive impacts on 2nd grade elementary school students, such as inspiration and motivation in their identity development, but also negative impacts, such as unrealistic expectations that may arise from following influencer content.